My name is Simoon and I fulfill different roles in the field of innovation. I design and lead change processes that take into account the people involved in them and the natural order of things. I believe that people, teams, and organizations are ecosystems and that every part of those systems needs to be valued and taken into account in order for them to flourish and function effectively.

As you can see in my portfolio, I have worked all over the world in a variety of roles and in different sectors, which helps me understand different (work) cultures and languages.

I believe in the power of people, relationships, and community, if only we could understand ourselves and each other on a deeper level. And that is my main strength: to bring to the surface what is going on and what is possible, and then to operate from there. 

Bringing in multiple frameworks – Theory U, Way of Nature, Creative Problem Solving, Biomimicry and Lean management – I apply what I call ‘idealistic pragmatism’, meaning: I offer what is needed to bring out the best possible solution.

Services I offer:

  • coaching for teams and individuals – I visit my clients where they are based or invite them over to my ‘Future Farm’, the farm that we bought 2 years ago to make a dream come true. That became the best workplace ever! If needed or appropriate, we work with my horses (I am certified to coach with them) or go for a nice walk along the river.
  • training – I provide training in Theory U, Change Methods and Creative Problem Solving on a regular basis.
  • project/interim management – I am invited into organizations to take on project-based challenges in various disciplines.
  • process facilitation – I guide and facilitate processes with groups, teams and organizations, as well as provide facilitation for workshops and events.

Seeing as the internet opened up a new world of possibilities, I work both online and offline. You can consult me in person, but also online via Zoom. It’s the best way to connect easily all over the world, in addition to being sustainable and accessible. I have ample experience in consulting, training and coaching through Zoom, so I’m open to exploring what’s possible!

Until 2013, I worked for the municipality of the City of Oss (the Netherlands). Having spent 12 years at the local government and, as a project leader for innovation, I led the municipality and its partner organizations through change processes (from participatory cost-cutting to deep cultural transformation). In that time, I also built the first Future Center in the Netherlands.

Since 2013, I have been working independently and trained hundreds of professionals in creative thinking, facilitating change, Theory U, and other methods of transformation and energy-cultivating practices. I have provided coaching with my horses for both teams and individuals, and published 3 books – the latest being Creativity for Government.

You could say that I’m exploring new pathways to cultural transformation. For a more detailed overview of my experience, feel free to check out my Portfolio on this website and my LinkedIn profile.

I look forward to hearing from you & working with you!


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